Today, RIVA Racing spans over six different buildings in Pompano Beach, Florida employing over 100 staff members. These buildings include departments for Research & Development (R&D), Sales & Technical Support, 2 fully staffed Parts and PWC Warehouses, International Shipping & Receiving Departments, PWC Sales, PWC Service, and Private Test Lake facility. RIVA Racing is recognized worldwide as the premiere source for personal watercraft performance parts and accessories built with the highest quality standards in mind. Along with their complete line of RIVA Racing PWC Performance Products & Accessories, they offer specially modified watercraft for the serious enthusiast or racer. A strong line of performance products has helped the Racing Support Team as well as many others capture numerous National & World Titles as well as a World Water Speed Record.

FLY Racing is committed to developing the highest quality apparel, accessories, and hard parts for whatever sport you love. Inspired by racing, driven by adventure, and crafted for performance, FLY Racing has been working hard since 1998 to bring you the best gear in the market.

Since 1995, Dean's Team Racing has been at the forefront of the watercross racing world. Since then, the Team has consistently brought in National and World titles year in and year out. Dean's Team joined forces with Yamaha Racing in 2009 with the introduction of the Yamaha FZR SHO craft. The first couple of years with the FZ brought immediate success. The original Dean's Team Pro racer and Dean's son Dustin Charrier started off the FZ SHO platform with a 3rd place finish in Pro R/A GP at the 2009 World Finals, his first year in the Pro class. In 2010, Dustin won the 2010 Pro-Am Open National Title and finished 2nd in the Stock class on the National Tour. At the IJSBA World Finals he place 2nd in the top runabout class, Pro R/A Open. Since then, Dean's Team has won IJSBA, Pro Watercross Stock, and P1 AquaX Pro Enduro World Titles in 2011, 2014, 2015, 2016, 2017, 2018, 2020, and 2021 with racers from all over the world; Aero Aswar, Chris MacClugage, Brian Baldwin, Troy Snyder, Erminio Iantosca, Abdullah Al-Fadhel and Tory Snyder. Dean's Team expanded from a race team to a watercraft performance store in 2016, bringing the expertise that has helped win hundreds of races all around the world to the general public. Our focus is to bring the best customer service and experience to everyone that comes to us. We're here to help you reach your goals. No matter if you're looking to gain a few MPH, make your craft turn on a dime, or be the fastest on your lake.. we're here to help.

Jet Trims products are the finest in the industry. They have been the leaders in custom seat covers and mats for over 30 years. If you want the best, if you want a distinctive look that reflects your personality, there is only one place you can have it all. JETTRIM. Jet Trim is the world leader in Custom Watercraft Seats and Mats, ATV and UTV Seats and the most unique Office Chairs you have ever seen made from Custom Off Road Seats like you would use in your Rhino, RZR or Teryx.

AMSOIL founder and industry pioneer Al Amatuzio built his company on the same principles that defined his career as a jet fighter squadron commander – excellence, integrity and strong leadership. In 1972, the breakthrough came. AMSOIL 10W-40 Synthetic Motor Oil, the result of years of research and inspired by aerospace technology, became the first synthetic motor oil in the world to meet American Petroleum Institute service requirements. It outperformed conventional oils on all counts, signaling a new age in lubrication science. Today, virtually every other motor oil manufacturer has recognized the superiority of synthetic lubricants and followed the AMSOIL lead with introductions of synthetic motor oils of their own. Accept no substitutes – AMSOIL is The First in Synthetics®

This is Bison. Family owned and operated. Several years ago, as I was beginning to accumulate sponsors over my club racing career, I found myself facing a $2000+ expense for a new suit after alterations and patches. Being a family man and racer on a budget, this was an enormous pill for me to swallow and I knew there were many others in my position. I shopped all of the custom offerings out there but it seemed each one had a trade-off I was not willing to compromise. It was at that time that my wife Tosha and I identified a need for a high-quality, bespoke line of race gear at a great price point. With the help of our Racer Ambassadors, I developed the “Thor.1” race suit and gloves: a kit that could be fully customized and included a slew of standard safety features, yet came in at a price significantly lower than the competition. Could we make this completely bespoke suit for under $1000 with zero compromise? Using our years of executive-level management experience, Tosha and I came up with a business model that we calculated to be sustainable while meeting our goals of top protection and excellent value. The key was keeping our overhead low, and focusing on slow and steady growth. Thanks to the information garnered from our friends and Racer Ambassadors, the Thor.1 line received a number of tweaks and upgrades over the past couple of years. Improvements included materials changes, addition of ergonomic improvements, and standardizing some features that are only options even on higher-priced competitors’ suits and gloves. We essentially overhauled our already very nice products to create the pro-level gear we have today - and it continues to evolve. Now, looks and ergonomics are great and all but the most important question in regards to any safety item is always “How do they hold up in a crash?” Speaking from experience: “Amazing”. In addition to my own crashes in Bison gear (of which there have been several), I’ve watched fellow racers wearing our gear crash numerous times. Watching a friend crash hard in front of you is always harrowing but when they’re wearing you companies’ gear… well, that is going to bring about one of two possible feelings: increased anxiety, or reassurance. I’m happy to say that in each event my first thought has always been “I’m so glad they’re wearing Bison gear”. The bottom line is this: I would never put my friends, my family, or myself into a product I didn’t believe in 100%. Late in 2019, Tosha and I were still working our full-time jobs but Bison was growing - fast! It was clear that we needed to take hold of this growth before we became overwhelmed. At that time I made the decision to leave my management level job (and 25-year career in the auto industry) to begin working full-time on growing the Bison brand. Shortly after, my wife Tosha quit her executive-level job to do the same. We put our house on the market and bought a large RV, and we hit the road with our two youngest children, Edith and Carter with the goal of visiting as many racetracks and venues as possible and meeting as many of you in person as we possibly can. To say we jumped in with both feet would be a huge understatement! As you can see, this isn’t a part-time or fly-by-night gig for us. Our family is fully committed to giving you personalized, unparalleled customer service and product quality - and we plan to do so for years to come. We spent the entire 2020-2023 seasons at race tracks across the country and are already planning another full season of events for the 2024 season. We hope that you follow along with us as we add new products to our lineup, welcome new members to The Herd and - most importantly - have a hell of a lot of fun! Look for Rumble, our big RV/trackside storefront. If you haven’t already, come say “Hi” and #jointheherd! - Robert Lackey, Co-Founder Bison Track LLC